1987 X TD Garden
A Pinch-Me Moment
My entire family is so Boston-sports obsessed that writing this still doesn’t feel real. This week marks one of the most meaningful milestones in the history of 1987 — a debut that genuinely feels like a dream come true.
When we first started seeing people wearing 1987 pieces to games (see me & Sarah above), something shifted. It wasn’t planned, it wasn’t a marketing strategy — it was organic. It was Boston people choosing Boston-born pieces to represent their city. That alone was enough to make me emotional. We leaned into this trend and made it part of our core offerings.
But then TD Garden reached out.
They asked if we’d be interested in creating an exclusive line for the teams who play there.
I will never forget the moment I read that email. For a small, founder-led brand that started with an idea and a handful of hoodies, it felt like the most validating “yes” we could ever receive. A true we’re actually doing this moment.
And now, to have our pieces inside and outside the arena where the Bruins and Celtics play… it is surreal. A full-circle, pinch-me milestone not just for me, but for my family — the same family that raised me on Boston sports culture, that sat in those seats, that still texts in all caps during every game.
This isn’t just a launch.
It’s a moment in our brand’s story I’ll remember for the rest of my life.
None of this would be possible without Sarah — truly the best partner I could ask for — and the incredible team at TD Garden, Delaware North and the ProShop, who believed in us and trusted our vision. I’m endlessly grateful. And deeply proud.
And we’re only just getting started.
If you want to support us:
• PART ONE launches at the ProShop
📍 The Hub on Causeway, 84 Causeway St
📅 12/12 at 12PM
• In-arena capsules debut at ShopBOS:
☘️ Basketball capsule drops 12/15 for Celtics vs. Pistons
🐻 Hockey capsule drops 12/16 for Bruins vs. Mammoth
Each capsule features pieces reflecting the team taking the ice or the court that night.
Quantities are extremely limited.
Arrive early — once these pieces are gone, they’re gone.
FULL LAUNCH TIMELINE
December 12 – PART ONE Release
Exclusive drop at the ProShop (The Hub on Causeway).
December 15 – PART TWO (Basketball)
In-arena exclusive capsule for Celtics vs. Pistons at ShopBOS.
December 16 – PART TWO (Hockey)
In-arena exclusive capsule for Bruins vs. Mammoth at ShopBOS.
WHERE TO SHOP
ProShop – The Hub on Causeway
84 Causeway St, Boston, MA
Releases: December 12 at 12PM
ShopBOS – Inside TD Garden
Exclusively in-arena at ShopBOS on Level 4 (near Loge 6)
and Shop Society on Level 5.
Access: Requires game ticket
Releases: 12/15☘️ and 12/16🐻
*Please note: The collection offered will correspond to the home team for each game — Celtics on 12/15 and Bruins on 12/16.
Ultra-limited. Arena-exclusive. Something I never thought I’d get to say.
Thank you — truly — for being part of this journey.
Every milestone like this belongs to all of us.
— Jen DeAngelis McNamara
Founder & CEO